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Brand Guidelines



Logo


  • Do not use the logo or any variant of the logo in conjunction with the overall name of your application, product, service, or website. 

  • Do not alter or use the logo in a way that may be confusing or misleading, and never use the logo as the most prominent element on your page.

  • To ensure legibility, the logo should not be used with a height smaller than 24px. Never crowd or overlap the logo with other elements.

Standard lockup

The standard lockup logo is for slides and blogs only, not for products or implying endorsement or involvement in them.


Vertical lockup

When there is limited horizontal space, a vertical lockup can be used with the full color logomark.


Monochrome

Use the monochrome logo for conflicting backgrounds, but prioritize the full-color version whenever feasible.


Colors


The core palette, designed as a gradient based on the logo colors, should be consistently applied across designs to create a strong connection to the brand. This can be achieved by using the palette as either solid shades or gradients, depending on the specific design needs. 

RGB(255, 168, 124)

#ffa87c

RGB(255, 128, 86)

#ff8056

RGB(250, 88, 45)

#fa582d

RGB(207, 44, 0)

#cf2c00

RGB(165, 0, 0)

#a50000

Fonts


For both digital and print applications, ensure the typeface remains legible and adapts appropriately to the medium. On digital platforms, prioritize scalability across desktop, tablet, and mobile devices. For print, ensure the typeface is sharp and clear, with careful attention to font size to maintain readability and visual consistency. 


Designed by Jovanny Lemonad, Russo One is a Unicode typeface family that supports languages that use the Cyrillic, Baltic, Turkish, Central Europe, Latin script and its variants.



Designed by Sideshow, Rock Salt was hand-crafted with felt-tip markers for a personal look you can pepper throughout your next project.